Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) lies at the core of our digital marketing strategy.

CRO is the act of getting your audience to take action once they arrive on your website.

We want our clients to see marketing directly tied to revenue.

We want our clients to see website traffic turn into leads and sales, or what we call conversions.

CRO acts through a scientific, measurable process that guarantees ever improving results. We do things like…

  • A/B Split Testing
  • Checkout Page Audits
  • UI/UX Audits
  • Funnel Audits
  • Usability Feedback

We gauge your website’s ability to convert based on…


  • How user-friendly is your website?
    • What you find simple to access may be confusing to your business prospects.
  • Our team will measure how easily people are accessing your website (or not) using advanced analytics and mapping visitor behavior.

One Screen Fits All?

  • Optimizing your website for mobile devices is imperative because of the increase in mobile device traffic.
  • The Vectra Digital experts can ensure that only the most critical information will be displayed in the optimal sequence.

Check It Out!

  • The checkout page is critical for online success. Correcting even the smallest technical difficulties on the checkout page can have the greatest impact on conversion rates.
  • Our team will fix any issues or bugs your website may have on the page that parts with your potential customer.
  • We will also examine details such as the demographics and psychographics of your consumers to ensure that your checkout page is converting your audience effectively.

The Message

  • Is your company’s message becoming lost in translation on your website?
    • Our experts will thoroughly examine your website and conduct tests to ensure that the copy utilized holds conversion value.
  • With your target market now visiting your website, landing pages, content offers, other incentives and information can convert your visitor to a lead.

The Insight below the surface

We don’t stop at the surface. We dive deep.

The biggest ideas and greatest insights come from seeing how deep the data will go.

Our processes and approach allow us to look at not just what the numbers say, but what they mean.

Every assumption is tested, every theory verified, every dollar that is spent has data behind it.

It’s more than digital marketing. It’s a method of thinking.