You want your customers to find your website.
The goal here is to build awareness of your brand online by reaching new audiences and pullling them to your website.
Building and understanding the online market for your services allows you to find your potential customer and motivate them to visit your website, allowing them to see what value you can provide them.
A huge part of content marketing, this strategy identifies your target customer and provides the information they’re searching for.
“Pay Per Click” uses paid advertising to promote services or content on the platfroms that your target customer is using: Google, Facebook, LinkedIn, Bing, etc.
“Search Engine Optimization” is structuring your website to best perform and rank on the first page of Google for the keywords you’re targeting.
Now that you have visitors to your website, you’ll want to convert them.
With your market now visiting your website, you offer them incentives and information to go from a visitor to a lead.
This could be filling out a contact form, accepting an offer, or requesting more information.
A single-service page that is optimized to promote converting a visitor into a lead by either exchanging an offer for an email address or a purchase.
A free content item that provides value to your website visitor. This is made available after the visitor gives an email address for later marketing.
A script installed on a web page that records the visitor’s interactions. This allows you to see how people are using the website and what can be further optimized.
With leads flowing in, you guide them through the buying process with timely content and incentives to move further.
With an understanding of their needs and wants, content and incentives are tailor-made to move the lead into a customer.
Sending an opted-in user periodic content targeted towards their interests, the goal is to incentivize them further down the buyer funnel.
Monitoring and tracking leads in a centralized location to better get insights and understanding as to their needs.
Automated actions that are taken depending on how the lead behaves with the content being presented to them.
With a lead now a customer, you’ll want to nurture that relationship and continue to provide value-added information to help build and grow this loyalty.
This leads to positive reviews, referrals, and repeat business.
Actively soliciting and monitoring positive reviews from satisfied customers so new leads better know what to expect.
Monitoring and tracking reviews to get the right message out there to people looking to buy now.
Engaging with your current customers both via email and social media to better understand and promote services.