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Franchise Marketing

Franchise Marketing:

A Compass With Two Norths

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Localized Strategy

Every marketing strategy needs to start with the purpose of reaching customers near the franchisee.

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Brand Support

Customers need to see the value in the franchisees, and the franchisees need to see the value in the franchisor.

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Tailored Solutions

The franchise model is proven, and it’s implementation is always unique. The same has to be said of the marketing solution.

Why You Need A Unique Approach

You need a brand with the best-in-breed digital marketing background while also having the unique experience of working in the franchise space. Only with both can you craft a marketing and sales approach that meets the goals of both the franchisee and franchisor.

Marketing At Both Levels Needs To Be In Alignment To Maximize Success.

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Franchisors

It’s critical that a franchisee sees the benefits of working with their franchisor. Any marketing approach needs to reflect this.

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Franchisees

Franchisees are where the marketing strategy is executed. But it’s within a world of day-to-day sales goals, inventory, and HR.

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Franchise Systems

A strategy that is integrated between franchisor and franchisee allows the marketing goals to be met seamlessly.

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