Vectra was born when a team of entrepreneurs decided it was time to grow the business by bringing in an outside marketing firm to help.
When that one didn’t work, we brought in another.
And when that one didn’t work, we tried again and brought in another (You may be seeing shades of yourself right now).
And when that one didn’t work, we decided we needed a new approach. One that it seemed other marketing companies didn’t understand.
We knew we were looking to take on a challenge in a new market. We knew what we wanted – leads. And we knew what these other marketing companies had lacked – communication. They consistently didn’t understand what we were offering, couldn’t communicate their own value, or even understand our business model.
So we took it upon ourselves. Get some smart people, put them in a room, start marketing, then if that works, start marketing our existing clients. Then if that works, go after other clients.
Vectra’s name came from 2 meanings:
Understand where you want your company to go so your marketing leads you there
We are 1% of your day, you need to be 99% of ours.
Marketing is an investment, and all investments need a return. You measure it in leads, so do we.
It’s more than just leads, it’s the right type of leads to help your sales team close.
Your marketing can tell you a lot about your own business’ perception and your competition.