In today’s online world, Local SEO (Search Engine Optimization) is everything. Without it, you will never rise to the top of today’s search engines, and it’s a dog-eat-dog Internet. If you don’t fall onto the first page of your local keyword-relevant searches, you might as well be marooned on an island. Why? Because your web traffic will be just as busy.
Getting noticed isn’t easy. SEO requires several steps not only to initiate but to maintain as well. That’s why Vectra Digital has put together a step-by-step walkthrough on how to set up a fast track to getting noticed. Our cheat sheet includes four essential SEO processes that are a must when carving out an online presence. Yet all of them are possible to do yourself. It simply takes time and a dedicated effort to maintain what you build.
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It may seem like common sense to say ranking in Google starts with Google. Yet there are too many businesses today who have yet to create or claim one of the engine’s most basic features: Google Places. This geolocation page quite literally puts your business on the map.
A virtual version of a “yellow pages” listing, Google Places allows individuals searching in your area to locate your business address and contact information. It’s free to set up and crucial to maintain. In fact, Google has now combined Google Places with Google+ via their new Google My Business portal. “Wow, that’s a lot of Google!”
We know, and it’s great! Trust us when we say the process is easier now than ever before. Simply follow these 7 steps:
If you still think social media is a waste of time, take a look at Google’s recent searches. Tweets and hashtags are becoming an integrated part of the online search algorithm, making these free accounts worth even more than ever before.
Plus, it’s a matter of credibility. Many individuals will search beyond your website and into social media forums to see what their peers are saying about you, and what you’re saying about yourself. That’s why it’s important to both have and maintain these accounts weekly. Here are 7 tips to get you started:
You’ve heard it before, and it still rings true: Content is King. Whether it’s through blogs, social media posts, press releases, web pages, or tweets, keep generating it. Fresh, new, relevant content is the fastest way to scale your way up Google’s search rankings. Here are 3 points to keep in mind as you’re plugging out new words for the web:
Google reviews work two-fold for your business. First, it increases your SEO ranking. Second, it builds credibility for your business which directly influences the decision of prospective clients and buyers. Below are four ways to make the most of online review features:
If SEO feels like a full-time job, it means you’re doing it right. There’s a reason why countless businesses hire employees specifically for this task! If you don’t have the time, will, or resources to properly establish and maintain your local SEO, consider passing the baton on to the professionals.
Vectra Digital works with a vast array of businesses, big and small. Give us a call at 239-234-2566 to talk to one of our SEO experts about how we can save you time and money by building up your search engine exposure.